In today's tech-obsessed society, marketing is an ongoing theme, and its ideas originate every split-second. But the real trick to making something great often has little to do with the idea, and much more to do with the execution in order to get some pretty darn impressive result.
One of the strongest marketing channels in SEO is email marketing to execute ideas.
Let`s take a look!
Email marketing is one of the elite channels for business communication – as it enables marketers to simply trigger specific messages to potential consumers whenever they take a particular action.
According to the stats, over 144 billion emails sent each and every day. So how to separate signal from the noise?
To ensure, finding the key to a stand-out message is critical to your bottom line. Whether the bottom line is - cold, hard cash or community engagement or anything in between. What follows is three inbox - tested email marketing strategies from Travis Beauchesne that successfully made receivers to get their emails clicked.
Lead Nurturing Sequence
Every customer that comes to your business is usually the product of a significant investment, whether it’s social channels, conference booth, or word-of-mouth. Therefore, it`s requisite to integrate an automated email sequence to take care of your hard-won leads. Travis Beauchesne named this process - lead nurturing, and it works.
B2B marketers perceived a 20% increase in sales opportunities from nurtured leads compared to non-nurtured leads, according to DemandGen`s report.
To initiate the process, Travis Beauchesne recommend sending a series of emails consistently, incorporating attention-seeking content. Great content for free - establishes authority in your business alongside builds trust with your new leads. With that as your foundation, you can ask for the sale. Make sure to consider your purchase cycle when you’re thinking through the timing.
You can set up a sequence to get things rolling, and then integrate additions and tweaks after finding - what’s working and what’s not!
A Welcome Note, When Someone Joins Your Email List
According to MarketingSherpa, the average open rate for a welcome email is a staggering 50%, making them 86% more effective than newsletters.
Customers are least concerned about what you have to say when they join your email list. It’s your desire to aware them. Yet, a lot of businesses added new customers to their email list and do nothing else. For days or even weeks, they leave out an email to that list and loose subscriber’s initial interest.
With an automated welcome note, you can easily make a connection with new subscribers. It’s an utmost way to take people toward more resources and draw them into your brand’s story.
To convert customers in lead - Set up a tone of friendship. Plus, use illustrations and big calls to action, pointing key aspects of your mission. This recommendation from Travis Beauchesne helps customers in deeper understanding of your product and services.
Customer Onboarding Sequence
How to set your customer up for success? When they purchase your product or service.
The key is encouraging them to become a repeat customer. Send series of emails in a new customer’s inbox right after they’ve purchased. The first, immediately after the purchase, would be a simple thank you note. The second, a week later, might feature tips. The third, after another week, could be an invitation to share the product on social media. And the final email could include links to buy a similar product.
If you’re new to automation, try one of these email marketing strategies and let us know whether or not these email automation strategies have worked for your business.
Leave a comment and share your experience with Travis Beauchesne!
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