Email Marketing Strategies to Boost Your Business

In today's tech-obsessed society, marketing is an ongoing theme, and its ideas originate every split-second. But the real trick to making something great often has little to do with the idea, and much more to do with the execution in order to get some pretty darn impressive result.

One of the strongest marketing channels in SEO is email marketing to execute ideas.

Let`s take a look!

Email marketing is one of the elite channels for business communication – as it enables marketers to simply trigger specific messages to potential consumers whenever they take a particular action.

According to the stats, over 144 billion emails sent each and every day. So how to separate signal from the noise?

To ensure, finding the key to a stand-out message is critical to your bottom line. Whether the bottom line is - cold, hard cash or community engagement or anything in between. What follows is three inbox - tested email marketing strategies from Travis Beauchesne that successfully made receivers to get their emails clicked.

Lead Nurturing Sequence

Every customer that comes to your business is usually the product of a significant investment, whether it’s social channels, conference booth, or word-of-mouth. Therefore, it`s requisite to integrate an automated email sequence to take care of your hard-won leads. Travis Beauchesne named this process - lead nurturing, and it works.

B2B marketers perceived a 20% increase in sales opportunities from nurtured leads compared to non-nurtured leads, according to DemandGen`s report.

To initiate the process, Travis Beauchesne recommend sending a series of emails consistently, incorporating attention-seeking content. Great content for free - establishes authority in your business alongside builds trust with your new leads. With that as your foundation, you can ask for the sale. Make sure to consider your purchase cycle when you’re thinking through the timing.

You can set up a sequence to get things rolling, and then integrate additions and tweaks after finding - what’s working and what’s not!

A Welcome Note, When Someone Joins Your Email List

According to MarketingSherpa, the average open rate for a welcome email is a staggering 50%, making them 86% more effective than newsletters.

Customers are least concerned about what you have to say when they join your email list. It’s your desire to aware them. Yet, a lot of businesses added new customers to their email list and do nothing else. For days or even weeks, they leave out an email to that list and loose subscriber’s initial interest.

With an automated welcome note, you can easily make a connection with new subscribers. It’s an utmost way to take people toward more resources and draw them into your brand’s story.

To convert customers in lead - Set up a tone of friendship. Plus, use illustrations and big calls to action, pointing key aspects of your mission. This recommendation from Travis Beauchesne helps customers in deeper understanding of your product and services.

Customer Onboarding Sequence

How to set your customer up for success? When they purchase your product or service.

The key is encouraging them to become a repeat customer. Send series of emails in a new customer’s inbox right after they’ve purchased. The first, immediately after the purchase, would be a simple thank you note. The second, a week later, might feature tips. The third, after another week, could be an invitation to share the product on social media. And the final email could include links to buy a similar product.

If you’re new to automation, try one of these email marketing strategies and let us know whether or not these email automation strategies have worked for your business.

Leave a comment and share your experience with Travis Beauchesne!

4 Ways Small Businesses Can Master Marketing

We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. However, many people are held back by the fear that they won’t be able to manage their business successfully. It takes a leap of faith to open a new business, and it takes business savvy to keep it open. Here Travis Beauchesne explores common challenges small business owners face and how to solve it.

One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there is a lot a small business owner can do to market a business easily and efficiently.

1. Define Your Unique Value Proposition (UVP)

The first step in marketing a business effectively is understanding your capabilities and the white space your business is filling in your industry.

Inevitably, you will face competition, so take the time to outline what sets you apart from your competitors. Become as informed as possible on your industry. Sign up for industry newsletters; read relevant trade publications, and consider participating in industry events. This will allow you to identify trends, and stay up-to-date with important news. It will also help you identify your competitors. Take a close look at what they are doing and how they present themselves to potential customers.

Then determine who your target customers are and what they want. This is important - one of the biggest small business marketing pitfalls is to assume you know your customer without doing research. Clearly, identifying the service you are providing and the problem you are solving for your target customers. This will help you define your UVP - the unique benefit you are providing to your customers.

You’re not trying to sell to everyone, which is a good thing. Your goal is to clearly define who you are targeting, why they want your product and how best to reach them. Once you know that, your job is to consistently execute your marketing plan.

2. Maximize Your Online Presence

Armed with a clear understanding of your business and its industry, it’s time to market it to potential customers. While there are many marketing channels to consider, typically the most efficient and cost-effective are online.

Take time to audit your online presence. An easy place to start is your website. Make sure the website design is consistent with your brand and that the site is easy for customers to navigate, and find the information they’re looking for. If it’s appropriate for your business, make it easy for customers to sign up for a mailing list. This will enable you to build a database of customers, who give you permission to reach out to them regularly with product updates, interesting news or coupons.

In addition to listing your products or services, consider adding a blog to your website to provide tips and product or service updates to customers. Beyond your own website, be sure to build your presence on and spend time managing review sites, like Yelp and Angie’s List. This help validates your business and can boost sales. You can even share good customer reviews on your website.

As Per Travis Beauchesne, Whether you’re communicating via your website, a blog, an email, a third party review site or social media, be sure to keep a consistent voice. Every customer touchpoint is an opportunity to build your brand.

3. Start a Conversation

Social media channels are a low-cost way to get the word out about your business and build relationships with your target audience. Choose a channel, which your customers are already on. Facebook, Instagram, and LinkedIn serve very different purposes, so be smart in your choices, and think about the kind of content you like to post. Using platforms specific to your business makes it easy for customers to find and interact with your business online.

When it comes to posting on social media, consistency is key. Create a schedule to ensure you are posting regularly so your audience knows to expect content. For example, plan for three posts a week, which you can draft in advance.

In order to keep content dynamic, take a three-prong approach:

• Talk about yourself and your business
• Talk about your customers
• And talk about your industry

Share updates about what’s happening at your business, such as a new shipment you’ve received or a peek behind the scenes. Be sure to thank your customers, and engage them through questions. Finally, share interesting news articles, and invite your social media followers to share their thoughts. In all social media posts, make sure you’re authentic and realistic so your audience can connect with you.

4. Consider Paid Content

The paid aspects of social media can also be a great way to boost your business’ profile, and get in front of new customers. For instance, you can target the exact type of customer you are looking to attract with advertising through Facebook and LinkedIn campaigns, based on the information individuals have shared on their profiles.

According to Travis Beauchesne, If you have the ability to incorporate this tailored approach to your budget and cash flow, it is an option worth exploring to supplement your free social media efforts. Sometimes a small campaign can make a big difference.

Regardless of size, every business owner can use the tools available to market their business successfully. Small business owners can be their own CMO, even without a marketing background, by developing a keen awareness of their industry landscape, building out their social media presence and developing their brand identity.

Source URL: https://www.entrepreneur.com/article/282174

Promote Your Business With a Blog

Starting a blog to promote your business doesn’t have to be complex and costly. As a matter of fact, lots of people start their own blogs every day. The cost is minimal, and the entire process should only take you an hour or less.

Travis Beauchesne here talks about setting up a blog on WordPress, which is the most popular blogging platform. If you want, though, you can shop around for others.If you’ve never started a blog before, you might be feeling overwhelmed at first. But if you’re in a hurry, here’s the shortened version:

Step 1 – Choose a Domain Name and a Web Host

Before you start blogging, you’ll need a couple of things first:

A Domain Name - Make a list of domain names that are unique and accurately describe what your business is about.Make the names on your list as descriptive as you can, while still keeping them short and sweet. You want your readers to easily recognize what your blog—and your business—are all about. Some bloggers use their own name as their blog name. That way, they prevent other people from registering their given name. You can try to do the same with your business, and register the name of your business before anyone else does. This will be easier to do if your business has a one-of-a-kind name.We’ll talk a little more about domain names a little further on.

A Web Host - Your web host will store your blog’s files and deliver them to your readers when they type your domain name.When it comes to web hosting, you’ve got lots of choices. The top 5, according to PC Magazine, are HostGator, 1&1, InMotion, DreamHost, and GoDaddy.But if you’re operating on a shoestring budget, you might want to look at free web hosting. You’ve got your choices there, too. Take a look at Wix, 000webhost, x10Hosting, Weebly, and AwardSpace. Look for a web host that offers free, simple-to-install blogging tools and around-the-clock customer service. The best ones even offer a money-back guarantee.

Step 2 – Set Up Your Blog

As Per Travis Beauchesne, Start by typing the first name on your list into the search box on your web host site. Don’t lose heart if you find that someone else is already using that name. Your web host will offer similar names for you to choose from. Try to find one that is similar to the one you had your heart set on, but if you can’t, move on down your list, and try the next one. Use your imagination. Get those creative juices flowing and find a domain name that’s right for your business.

Remember that if things go well, you’re going to have to live with this domain name for a long, long time. Next, you’ll need to choose a domain extension, such as .com, .net or .org. After you’ve chosen your domain name and extension, you will be directed to a registration page and asked to give your billing details. Here is where you’ll choose from among the various hosting packages and options.

Once you’ve set up your account, you can log in by going to the web host homepage and clicking the login tab. The next thing you should see is a control panel for installing WordPress. Click on the “install” option and get started.

Step 3 – Time to Blog

Now, you’re really on your way. It’s time to start blogging. In the editor section, you will write your thoughts and ideas. A menu gives you choices about whether and when to publish what you’ve written. If you want to add pictures to your blog post, click “add media” and browse to upload images from your computer.

Step 4 – Pick a Theme

You’ll want to pick a theme for your blog, but WordPress makes it easy. 

Step 5 – Promote Your Blog

According to Travis Beauchesne, Tell people all about your blog via email, online forums, social networks, links to other blogs, and guest posting on other people’s blogs. The most important thing you can do to promote your blog, though, is to post amazing content frequently.

Source URL : http://www.business-opportunities.biz/2017/03/18/start-blog/

Finding the Right SEO Keywords for Your Business

When you are in rush to seek the top position of your business website the most important thing that you have to consider is search out keywords by which your site would be visited first. Thus to make your SEO tactics work more effective here are five ways to find the right SEO keyword for your Business provided by Travis Beauchesne: 

   

Make a List

The initial phase in discovering your watchwords is to take a seat and make a rundown. Attempt and consider terms and expressions that your customers would search for when scanning on Google for an efficient yours. Not certain in case you're progressing nicely? Google those terms and check whether your rivals come up. In the event that they do, you're likely onto something.

Be Specific

When conceptualizing watchwords, pick words that portray what you do and the administrations or items you offer. At that point, consider matching those words with popular terms like "natural" or "DIY." If you maintain a nearby business, take a stab at including a word that portrays your area. This will help you target clients in your general vicinity and help the correct individuals discover your site.

Think Like Your Customer

According to Travis Beauchesne first, try to place yourself in the shoes of your client. Try not to consider how you depict your business; rather, consider what your potential customer would search for as they Google away on their PC or telephone. Regardless of the possibility that you don't consider yourself along these lines – your customers do. Furthermore, with regards to catchphrases, that is what makes a difference. 

Go for Quality over Quantity

With regards to picking catchphrases, specialists dependably utilize a keyword tool like Google Analytics, Moz Explorer or SEMRush. They additionally recommend terms to utilize and can let you know whether a catchphrase is extremely focused. On the off chance that numerous organizations are attempting to rank for a given term, it's viewed as aggressive and is harder to rank for. 

Use a Keyword Tool 

More often you do not prefer to pick the keyword with the most noteworthy number of month to month looks. Are these expressions frequently excessively aggressive, as well as regardless of the possibility that you do prevail at positioning high for them, they may not bring you really customers? It's more imperative to search for quality watchwords that precisely and particularly portray what you do.

These are the following points that you must keep in mind, provided by Travis Beauchesne that will help you to search the most appropriate keywords for your business website such that your website may grab the desired position.  

Latest Branding Trends for Marketing Your Business

Branding is constantly changing. Each year, new trends come along that shape the direction of branding for the year ahead, and companies would be wise to keep these trends in mind and stay ahead of their competition. Here Travis Beauchesne has shared some of the most important branding trends to keep an eye on over the coming months so that your business stays ahead of the curve.

Virtual Reality

Not a day goes by when we don’t read something about how virtual reality is taking hold. New VR devices like the Oculus Rift and the HTC Vive are already available, and they are only going to get better.

It’s inevitable that VR will start to play a bigger role in branding, and it’s already starting. Brands are creating VR experiences to put VR to use in creative ways for business, and not just for playing games. That’s one of the reasons why Facebook bought Oculus because it could see how VR would go beyond gaming.

Greenery Is the Color

Pantone always chooses a color for the year ahead, and this year it is a color called Greenery, as reported in Strata beat. Greenery’s yellow-green shade represents new beginnings, spring, and freshness and suggests trends in healthy eating. Darker greens such as olive green are also set to feature, as are earthy colors, including browns, deep reds and gray.

Physical Accessories

While everything seems to be going increasingly digital, don’t forget about the need for physical branding. Branded accessories have been popular for a long time, and this year will be no exception. Indeed, as people become increasingly fatigued with the always-digital lifestyle, physical items could become more popular.

According to Travis Beauchesne an internet marketing expert, Branded accessories are ideal for event branding at conferences and trade shows, where you can use lanyards, name badges, wristbands, tote bags and USB drives to brand your business. 

Greater Authenticity

Authenticity has always been important, but now it’s even more important. This could in part be a reaction to the fact that stories on the internet are getting harder to believe.

An authenticity backlash could lead to a greater focus on products rather than their packaging. People do not want to see the product hiding behind the packaging, and they are seeking greater transparency.

Focus on Customer Experience

Customer experience is another important trend for this year. Of course, this has always been important, but it is becoming an even more crucial brand differentiator. You can benefit by creating ideal experiences for your audience and providing various customer experiences rather than only a single one.

Brands Get Political

This could also be the year that brands get more political, primarily as a reaction to recent elections. This could see a rise in activist brands that choose to relate to their target customers in political ways. However, this also risks alienating customers, so brands will have to tread carefully.

These are a few of the most important trends in branding that you can expect to see over the coming year. While some of them may not be relevant to your business, no doubt other trends will be. As Per Travis Beauchesne, Keep a close eye on branding trends and adopt them into your own branding to provide a better experience for your customers over the months ahead.

Source URL: http://www.business-opportunities.biz/2017/03/branding-design-changing-face-business-marketing-forever/

10 Things You Should do to Market Your Business Online

Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here Travis Beauchesne has shared some easy steps you can take to boost your exposure and ultimately draw in more customers.

Figure Out Your Goals

Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a larger customer database or enhance your social media following and all of those are great goals. However, the more specific you can be with each of them the better off your plan will be.

Build Your Brand

Effective marketing is reliant on knowing what sets your business apart from the competition. Every message you send out through your website, email announcements and social media channels need to be on-brand. Highlight the aspects of your business that are unique.  

Utilize Social Media

At the very least you will want to have a Facebook or Twitter account. Use these accounts every day if possible and be sure to your followers and customers. If you do not have time to do it yourself, hire someone to do it for you. 

Develop an Email Campaign

Directly emailing people is a great way to stay in your customers’ minds. When people visit your storefront, encourage them to sign up for your mailing list, so they stay in the loop.

Implement SEO Practices

As Per Travis Beauchesne, Search engine optimization is the practice of using valuable keywords in your company’s online content so that it appears higher up in search engine rankings. Any business with a website can use Google Analytics to determine what local keywords to include. Proper SEO also entails using keywords in URL links and adding Meta descriptions and title tags on web pages.

Create Shareable Content

It is not enough for a business to simply create web pages. You want to be certain the content you are publishing is something people will want to share while still being relevant to your business. Your audience will be more likely to engage in the content and share it on their social media pages.

Use Special Techniques for Promotions

If your business is offering a temporary promotion, then you need to get the word out fast. Pay per click campaigns is useful in this endeavor because they can be fully customized to meet your needs. You can use geo-targeting so that only potential customers in your city see the ads. With these campaigns, it is more beneficial to focus on enticing visuals rather than a lot of text. 

Establish Text Campaigns

This is similar to an email campaign in that you have customers give you their mobile phone numbers when they sing up for your newsletter or other name capture element to your website. This way, when you have a special promotion, you can text individuals so they get a notification immediately. 

Make Your Website Mobile Friendly

More people are researching businesses on smartphones than traditional computers. Therefore, it is prudent to ensure your website can be easily viewed, and items ordered, on mobile devices. If it is impossible for someone to look up information about your business on a phone, then he or she will go elsewhere.

Promote Any News

Customers like feeling as if they are part of the family. If something big happens around your business, feel free to talk about it on social media. This can include hiring a new person or talking about any new inventory that came in.

You can get started on any of these tips today with an eye toward the future. Social media and SEO are not going away so start building your online presence with Travis Beauchesne right now. 

Source URL: http://www.business-opportunities.biz/2017/02/17/10-things-today-market-business-effectively-online/

Top 10 Facebook Marketing Tips

As an Internet Marketing Expert, Travis Beauchesne has shared 10 free Facebook marketing tips and how to use them in your business.

Use Canva to Create an Eye-Catching Cover Photo

You don’t have to hire a professional designer to create a stunning and engaging cover photo. There are many great FREE tools like Canva can use to create or edit your images.

Be Mindful of Moving Your Fans to Your Email List

While Facebook is an extremely useful and powerful marketing tool, remember that you will never truly own your audience. It’s important to make sure you’re always moving your fans to your email list.

Ask Questions to Boost Engagement

Some business owners are still using Facebook as a way to broadcast a one-way message to their fans. However, Facebook works best when you use it for two-way conversations. One of the best ways to do this is to use questions in your posts. 

Consult Facebook Insights to Find Out Which Types of Posts Resonate With Your Audience

According to Travis Beauchesne, You don’t need to guess at which types of posts are getting the most engagement with your audience! Regularly consult your Insights to see which post types and topics are resonating with your audience.

Post Image Quotes

Simply overlay a funny, motivational or inspiration quote on an eye-catching background, and then share it on your page. 

Use Buzzsumo to Find New Content Ideas

Use a free tool like Buzzsumo to find the most popular content for a given subject. Plug in a relevant topic and Buzzsumo will give you a list of the most popular content on that topic, based on the number of social shares.

Offer Exclusive Deals and Promotions

Overlay graphics with promotional content or coupon codes, and share it on your Facebook page. You can also create a Facebook offer from your page for free. This is a great way to move your fans into your online marketing funnel!

Try Posting Link Updates

Buffer wanted to know which types of posts worked best on Facebook, so they tested out a variety of strategies. After a week of sharing only link updates, their median reach increased by about 70% and clicks increased by almost 10%.

Integrate Your Website with Your Facebook Page

When you’re working with a small budget, it’s critical that you find ways to leverage your existing audience to grow your Facebook page. If you have a Word Press site, use plugin like Facebook Comments to add a Facebook comment box to your blog.

Be Committed and Consistent

The final tip by Travis Beauchesne for marketing your business for free on Facebook is to be consistent. This is the way to build relationships with your audience that are built on trust.

Facts to Empower Your SEO Strategy

Search Engine Optimization, or SEO as it is commonly referred to, is a well-known technique that helps website owners use various techniques to increase their organic search ranking. However, if you are new to the world of SEO, you may not know what expect when taking on these new and somewhat foreign tactics. Understanding more about the goal of SEO, how it works, how long it takes and other essential factors will give you peace of mind you are doing everything right and help you see the results that have actually taken place. Hiring Travis Beauchesne is a great way to get the answers and help you are looking for.

The Primary Goal of SEO

SEO helps to communicate with search engines what your business has to offer. The search engines have a unique language that they expect websites to speak, as well, so they know what is being offered. SEO also works to ensure that the most relevant properties of a website are understood, quality content is built and links are established to make the pages you have created appear more relevant. SEO will help you build an online presence making it much easier for your targeted audience to find you.

Results are not Instant

When you take your time and use good SEO, it can have a powerful and long-lasting impact for your website rankings and traffic. The results achieved are usually done so with a number of tasks that take a bit of time to be implemented and then recognized by the various search engines. It is important to keep in mind that when you do SEO right there are no shortcuts or tricks that will make results happen faster. You have to base the results you see on factors such as the competition for the keywords you have targeted, the budget you have and search trends. In some cases, results can take several months to be recognized.

Choosing the Right Keywords

An essential part of SEO is the keywords you choose. You need to incorporate these words into your website so that it is more relevant and search engine friendly. The words will be used for directing searches to your site and it is essential that you find the phrases and terms that are most likely going to be searched for. If you are unsure of how to proceed with this, Hire Travis Beauchesne Utah. He can ensure the keywords you target are perfect for your business and will gain the most traction in results pages.

Source Url: http://www.business-opportunities.biz/2016/11/12/understanding-seo-facts-can-help-enhance-seo-strategy/

Promote Your Offline Business With Online Marketing

Online marketing is literally important for businesses that maintain offline as well. Today, the Internet has add more relish a mainstream media, where people seek for various details related to business and distinctive things. Creating an online continuation for your offline business would certainly help you bring in more potential customers. Here Travis Beauchesne Utah shared some tips for offline businesses.

First, you should incorporate a blog for building online presence. Blogs are easy to create and they are ready to be drawn for free. Creating and updating the contents of blog can be done by anyone by generally told of decent Internet knowledge. You do not wish spend money for programmers and web designers for placement a new blog. Moreover, doing Search Engine Optimization for blogs is furthermore easy, when compared to websites. 

Next, you should build a mark of leads, everywhere you can send marketing and promotional messages roughly your offline business. There are multiple auto-res ponder companies, which can help you organize leads for your business.

Thirdly, you should employ the free marketing platforms to promote your business. There are plenty of social media websites and social networking websites, which support you to enrollment your marketing messages for free. Additionally, there are many Web 2.0 websites, which allows you post articles and contents for free. 

Fourth, you should track the results for all your online marketing efforts. There are many automatic tools, which support you find how many people have read your messages or visited your blog pages, etc. By using these tools, you would be able to see the areas to improve.

Fifth, you should not discourage by simply following the above tips. You has a passion for to keep on exploring distinct ways to improve your promote your business through online. To avoid all the hassles, Hire Travis Beauchesne Utah who can do online marketing for your business.