Showing posts with label Internet Marketing Plan. Show all posts
Showing posts with label Internet Marketing Plan. Show all posts

Friday, June 16, 2017

How to Protect Your Online Business

You’ve got enough to do with running your online business without having to deal with cyber attacks. However, internet threats seem to pop up with greater frequency all the time. How can you protect your online business? What’s more, the tips Travis Beauchesne share here are easy to implement.

Keeping your website safe is probably be one of your main concerns or it should be. A website that has little security offers crooks an easy way into your business’s infrastructure.  From there, they can wreak all kinds of havoc, from malicious leaks to abuses of personal information. In a word, your customers and clients but especially your business can suffer great harm.

Travis Beauchesne

It doesn’t have to go that way, however. There are some simple things that you can do to ensure that your business is significantly better protected. If you know you need to be more cautious with regard to the online medium and you want to take steps to prevent hackers from getting an easy score, keep reading for some tips you can implement today.

Keep Your Platform Updated


Keep your platform updated, because software developers try to stay one step ahead of the threats. That’s why they send out updates frequently. On the other side of the equation, hackers are coming up with their nefarious new methods all the time, too. So if you don’t update, their newest and most efficient hacking techniques may well find a way to exploit your website’s weaknesses.

Choose a Different Hosting Service for Each of Your Websites


According to Travis Beauchesne, a lot of people seem to think it’s okay to use the same hosting plan for all of their websites. However, this approach is unwise.

The reason it’s not a good idea if that one server becomes compromised, all your websites could go down. It’s better to choose a different hosting service for each of your websites.

Create Strong Passwords


A password like “1234” or “password,” especially if it’s a critical company database, is cyber suicide. Most likely, it’s just a matter of time before you get hacked if this is your practice. It can be easy to create strong passwords that are hard to crack and impossible to guess. Strong passwords will ensure that you’re not leaving your website open to attack by strangers who want to mess around with your company’s vital information.

 Travis Beauchesne

Be Savvy About Where You Keep Your Backup Storage


Backups are essential. Backups ensure that if something happens to your website you won’t lose everything. It’s important to keep your backups and your website on different servers, however. Keeping them on the same server is the virtual equivalent of leaving the key to your home’s front door in plain sight on your front porch. That’s practically an open invitation to burglars or hackers to step right on in.

As Per Travis Beauchesne, Follow these few simple tips to keep your online business safe and out of the hands of evil-minded hackers.

Source URL: http://www.business-opportunities.biz/2017/06/08/protect-online-business/

Tuesday, May 30, 2017

Promote Your Business With a Blog

Starting a blog to promote your business doesn’t have to be complex and costly. As a matter of fact, lots of people start their own blogs every day. The cost is minimal, and the entire process should only take you an hour or less.

Travis Beauchesne here talks about setting up a blog on WordPress, which is the most popular blogging platform. If you want, though, you can shop around for others.If you’ve never started a blog before, you might be feeling overwhelmed at first. But if you’re in a hurry, here’s the shortened version:

Step 1 – Choose a Domain Name and a Web Host

Before you start blogging, you’ll need a couple of things first:

 Travis Beauchesne

A Domain Name - Make a list of domain names that are unique and accurately describe what your business is about.Make the names on your list as descriptive as you can, while still keeping them short and sweet. You want your readers to easily recognize what your blog—and your business—are all about. Some bloggers use their own name as their blog name. That way, they prevent other people from registering their given name. You can try to do the same with your business, and register the name of your business before anyone else does. This will be easier to do if your business has a one-of-a-kind name.We’ll talk a little more about domain names a little further on.

A Web Host - Your web host will store your blog’s files and deliver them to your readers when they type your domain name.When it comes to web hosting, you’ve got lots of choices. The top 5, according to PC Magazine, are HostGator, 1&1, InMotion, DreamHost, and GoDaddy.But if you’re operating on a shoestring budget, you might want to look at free web hosting. You’ve got your choices there, too. Take a look at Wix, 000webhost, x10Hosting, Weebly, and AwardSpace. Look for a web host that offers free, simple-to-install blogging tools and around-the-clock customer service. The best ones even offer a money-back guarantee.

Step 2 – Set Up Your Blog

As Per Travis Beauchesne, Start by typing the first name on your list into the search box on your web host site. Don’t lose heart if you find that someone else is already using that name. Your web host will offer similar names for you to choose from. Try to find one that is similar to the one you had your heart set on, but if you can’t, move on down your list, and try the next one. Use your imagination. Get those creative juices flowing and find a domain name that’s right for your business.

Remember that if things go well, you’re going to have to live with this domain name for a long, long time. Next, you’ll need to choose a domain extension, such as .com, .net or .org. After you’ve chosen your domain name and extension, you will be directed to a registration page and asked to give your billing details. Here is where you’ll choose from among the various hosting packages and options.

Once you’ve set up your account, you can log in by going to the web host homepage and clicking the login tab. The next thing you should see is a control panel for installing WordPress. Click on the “install” option and get started.

Step 3 – Time to Blog

Now, you’re really on your way. It’s time to start blogging. In the editor section, you will write your thoughts and ideas. A menu gives you choices about whether and when to publish what you’ve written. If you want to add pictures to your blog post, click “add media” and browse to upload images from your computer.
  Travis Beauchesne
Step 4 – Pick a Theme

You’ll want to pick a theme for your blog, but WordPress makes it easy. 

Step 5 – Promote Your Blog

According to Travis Beauchesne, Tell people all about your blog via email, online forums, social networks, links to other blogs, and guest posting on other people’s blogs. The most important thing you can do to promote your blog, though, is to post amazing content frequently.

Tuesday, May 23, 2017

Finding the Right SEO Keywords for Your Business

When you are in rush to seek the top position of your business website the most important thing that you have to consider is search out keywords by which your site would be visited first. Thus to make your SEO tactics work more effective here are five ways to find the right SEO keyword for your Business provided by Travis Beauchesne
   
Make a List

The initial phase in discovering your watchwords is to take a seat and make a rundown. Attempt and consider terms and expressions that your customers would search for when scanning on Google for an efficient yours. Not certain in case you're progressing nicely? Google those terms and check whether your rivals come up. In the event that they do, you're likely onto something.

 Travis Beauchesne

Be Specific

When conceptualizing watchwords, pick words that portray what you do and the administrations or items you offer. At that point, consider matching those words with popular terms like "natural" or "DIY." If you maintain a nearby business, take a stab at including a word that portrays your area. This will help you target clients in your general vicinity and help the correct individuals discover your site.

Think Like Your Customer

According to Travis Beauchesne first, try to place yourself in the shoes of your client. Try not to consider how you depict your business; rather, consider what your potential customer would search for as they Google away on their PC or telephone. Regardless of the possibility that you don't consider yourself along these lines – your customers do. Furthermore, with regards to catchphrases, that is what makes a difference. 

Go for Quality over Quantity

With regards to picking catchphrases, specialists dependably utilize a keyword tool like Google Analytics, Moz Explorer or SEMRush. They additionally recommend terms to utilize and can let you know whether a catchphrase is extremely focused. On the off chance that numerous organizations are attempting to rank for a given term, it's viewed as aggressive and is harder to rank for. 

Use a Keyword Tool 

 Travis Beauchesne

More often you do not prefer to pick the keyword with the most noteworthy number of month to month looks. Are these expressions frequently excessively aggressive, as well as regardless of the possibility that you do prevail at positioning high for them, they may not bring you really customers? It's more imperative to search for quality watchwords that precisely and particularly portray what you do.

These are the following points that you must keep in mind, provided by Travis Beauchesne that will help you to search the most appropriate keywords for your business website such that your website may grab the desired position.  

Sunday, May 21, 2017

Latest Branding Trends for Marketing Your Business

Branding is constantly changing. Each year, new trends come along that shape the direction of branding for the year ahead, and companies would be wise to keep these trends in mind and stay ahead of their competition. Here Travis Beauchesne has shared some of the most important branding trends to keep an eye on over the coming months so that your business stays ahead of the curve.

 Travis Beauchesne

Virtual Reality

Not a day goes by when we don’t read something about how virtual reality is taking hold. New VR devices like the Oculus Rift and the HTC Vive are already available, and they are only going to get better.

It’s inevitable that VR will start to play a bigger role in branding, and it’s already starting. Brands are creating VR experiences to put VR to use in creative ways for business, and not just for playing games. That’s one of the reasons why Facebook bought Oculus because it could see how VR would go beyond gaming.

Greenery Is the Color

Pantone always chooses a color for the year ahead, and this year it is a color called Greenery, as reported in Strata beat. Greenery’s yellow-green shade represents new beginnings, spring, and freshness and suggests trends in healthy eating. Darker greens such as olive green are also set to feature, as are earthy colors, including browns, deep reds and gray.

Physical Accessories

While everything seems to be going increasingly digital, don’t forget about the need for physical branding. Branded accessories have been popular for a long time, and this year will be no exception. Indeed, as people become increasingly fatigued with the always-digital lifestyle, physical items could become more popular.

According to Travis Beauchesne an internet marketing expert, Branded accessories are ideal for event branding at conferences and trade shows, where you can use lanyards, name badges, wristbands, tote bags and USB drives to brand your business. 

Greater Authenticity

Authenticity has always been important, but now it’s even more important. This could in part be a reaction to the fact that stories on the internet are getting harder to believe.
An authenticity backlash could lead to a greater focus on products rather than their packaging. People do not want to see the product hiding behind the packaging, and they are seeking greater transparency.

Focus on Customer Experience

Customer experience is another important trend for this year. Of course, this has always been important, but it is becoming an even more crucial brand differentiator. You can benefit by creating ideal experiences for your audience and providing various customer experiences rather than only a single one.

 Travis Beauchesne

Brands Get Political

This could also be the year that brands get more political, primarily as a reaction to recent elections. This could see a rise in activist brands that choose to relate to their target customers in political ways. However, this also risks alienating customers, so brands will have to tread carefully.

These are a few of the most important trends in branding that you can expect to see over the coming year. While some of them may not be relevant to your business, no doubt other trends will be. As Per Travis Beauchesne, Keep a close eye on branding trends and adopt them into your own branding to provide a better experience for your customers over the months ahead.

Monday, May 15, 2017

10 Things You Should do to Market Your Business Online

Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here Travis Beauchesne has shared some easy steps you can take to boost your exposure and ultimately draw in more customers.

Figure Out Your Goals

Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a larger customer database or enhance your social media following and all of those are great goals. However, the more specific you can be with each of them the better off your plan will be.

 Travis Beauchesne

Build Your Brand

Effective marketing is reliant on knowing what sets your business apart from the competition. Every message you send out through your website, email announcements and social media channels need to be on-brand. Highlight the aspects of your business that are unique.  

Utilize Social Media

At the very least you will want to have a Facebook or Twitter account. Use these accounts every day if possible and be sure to your followers and customers. If you do not have time to do it yourself, hire someone to do it for you. 

Develop an Email Campaign

Directly emailing people is a great way to stay in your customers’ minds. When people visit your storefront, encourage them to sign up for your mailing list, so they stay in the loop.

Implement SEO Practices

As Per Travis Beauchesne, Search engine optimization is the practice of using valuable keywords in your company’s online content so that it appears higher up in search engine rankings. Any business with a website can use Google Analytics to determine what local keywords to include. Proper SEO also entails using keywords in URL links and adding Meta descriptions and title tags on web pages.

Create Shareable Content

It is not enough for a business to simply create web pages. You want to be certain the content you are publishing is something people will want to share while still being relevant to your business. Your audience will be more likely to engage in the content and share it on their social media pages.

Use Special Techniques for Promotions

If your business is offering a temporary promotion, then you need to get the word out fast. Pay per click campaigns is useful in this endeavor because they can be fully customized to meet your needs. You can use geo-targeting so that only potential customers in your city see the ads. With these campaigns, it is more beneficial to focus on enticing visuals rather than a lot of text. 

Establish Text Campaigns

This is similar to an email campaign in that you have customers give you their mobile phone numbers when they sing up for your newsletter or other name capture element to your website. This way, when you have a special promotion, you can text individuals so they get a notification immediately. 

Make Your Website Mobile Friendly

More people are researching businesses on smartphones than traditional computers. Therefore, it is prudent to ensure your website can be easily viewed, and items ordered, on mobile devices. If it is impossible for someone to look up information about your business on a phone, then he or she will go elsewhere.

 Travis Beauchesne

Promote Any News

Customers like feeling as if they are part of the family. If something big happens around your business, feel free to talk about it on social media. This can include hiring a new person or talking about any new inventory that came in.

You can get started on any of these tips today with an eye toward the future. Social media and SEO are not going away so start building your online presence with Travis Beauchesne right now. 

Tuesday, May 9, 2017

About Travis Beauchesne

Travis Beauchesne was born in Maine on Nov 29, 1976. He Grew up in the tiny town of Bath, Maine. Bath is situated on the banking institutions of the Kennebec river, rich in maritime backdrop deep fishing heritage.

Travis Beauchesne enjoyed woodworking and carpentry from an early on age and apprenticed in a cabinet shop in Yarmouth. He enrolled in college or university in southern Maine but quickly decided institution has not been for him and dropped out. After a few years as a carpenter and contractor, Travis Beauchesne decided to go west. Loaded up with surfboards and a carrier of clothes, He established a course for Santa Claus Cruz, Ca. Maine has waves from time to time, but hot water and regular waves beckoned.

 Travis Beauchesne


A single of the stops along the pilgrimage west was the great state of Utah. Travis Beauchesne linked with some ski bottom friends while stopping to do laundry. Utah was unlike anything he got ever seen. After a very short 2 week stay in California and on his way back again to Maine, Travis Beauchesne yet again stopped in Utah. What started out as a 3-day pit stop, has converted into an 18-year residency. He decided to make Utah home in 1998 and never viewed back. Travis Beauchesne is married to the love of his life and has 3 incredible children.

Over the past 18 years, Travis Beauchesne has operated many successful businesses, including an internet marketing companies, skateboard shops, a merchant processing business and more.

Travis Beauchesne discovered internet marketing early in his career and has become a part of since. This individual enjoys creating opportunities from inception as well as making an existing idea better. The idea of solving a marketing issue is what he was delivered to do. Travis Beauchesne enjoys his downtime as much as crunch time, and these days he can enjoying being a lot of the time father. Keeping up with his kids and making dinner are long his greatest successes.

Thursday, May 4, 2017

Top 10 Facebook Marketing Tips

As an Internet Marketing Expert, Travis Beauchesne has shared 10 free Facebook marketing tips and how to use them in your business.

Use Canva to Create an Eye-Catching Cover Photo

You don’t have to hire a professional designer to create a stunning and engaging cover photo. There are many great FREE tools like Canva can use to create or edit your images.

Be Mindful of Moving Your Fans to Your Email List

While Facebook is an extremely useful and powerful marketing tool, remember that you will never truly own your audience. It’s important to make sure you’re always moving your fans to your email list.

 Travis Beauchesne

Ask Questions to Boost Engagement

Some business owners are still using Facebook as a way to broadcast a one-way message to their fans. However, Facebook works best when you use it for two-way conversations. One of the best ways to do this is to use questions in your posts. 

Consult Facebook Insights to Find Out Which Types of Posts Resonate With Your Audience

According to Travis Beauchesne, You don’t need to guess at which types of posts are getting the most engagement with your audience! Regularly consult your Insights to see which post types and topics are resonating with your audience.

Post Image Quotes

Simply overlay a funny, motivational or inspiration quote on an eye-catching background, and then share it on your page. 

Use Buzzsumo to Find New Content Ideas

Use a free tool like Buzzsumo to find the most popular content for a given subject. Plug in a relevant topic and Buzzsumo will give you a list of the most popular content on that topic, based on the number of social shares.

Offer Exclusive Deals and Promotions

Overlay graphics with promotional content or coupon codes, and share it on your Facebook page. You can also create a Facebook offer from your page for free. This is a great way to move your fans into your online marketing funnel!

Try Posting Link Updates

Buffer wanted to know which types of posts worked best on Facebook, so they tested out a variety of strategies. After a week of sharing only link updates, their median reach increased by about 70% and clicks increased by almost 10%.

 Travis Beauchesne

Integrate Your Website with Your Facebook Page

When you’re working with a small budget, it’s critical that you find ways to leverage your existing audience to grow your Facebook page. If you have a Word Press site, use plugin like Facebook Comments to add a Facebook comment box to your blog.

Be Committed and Consistent

The final tip by Travis Beauchesne for marketing your business for free on Facebook is to be consistent. This is the way to build relationships with your audience that are built on trust.

Tuesday, May 2, 2017

Secrets of Getting Internet Marketing Success

We all have the desire to keep on adding and updating different ideas to our business such that our business may flourish to its extremist limit and this is very much possible by online marketing many other SEO tips. But as you are not the only one in the market thus it becomes very much necessary for each one of us to seek some secrets of getting internet marketing success. Points given below by Travis Beauchesne will help you doing so:   

 Travis Beauchesne

Website Directory Listings

Before you start any advertising effort, ensure that the site you're advancing has been recorded in the basic catalogs such Google My Business, Bing Places and online Yellow pages. Regardless of the possibility that you're utilizing a promoting page off of the root index of your site, make sure that the essential site is recorded. This guarantees prospects can keep on finding your advertising pages long after you've propelled your crusade. 

Generating Traffic

With a specific end goal to understand an arrival on your venture, you have to create the activity to your showcasing pages. There are various approaches to doing as such on the web. Probably the most prominent incorporate Google Adwords, Bing Ads, and Yahoo Localworks. Different techniques incorporate associated projects and focused on site publicizing. Examine different sites that have the group of onlookers you're searching for and arrange positive promotion rates for your web based advertising effort. 

Marketing Pages

According to Travis Beauchesne try not to lead forthcoming buyers at a nonexclusive site. On the off chance that you do, potential purchasers won't realize what to do next. The less demanding you make if for prospects to exploit your offer, the better. At whatever point making an advertising effort on the web, give a particular page to driving buyers to your item or benefit or a board that features the offer. Remove the mystery from making a buy and more purchasers will purchase.

Testimonials

Client tributes are the most intense approach to offer your item or administration. At the point when buyers get notification from the individuals who have obtained and utilized your item or administration, they pick up a specific level of trust and solace in what you bring to the table. Request tributes after each buy and utilize those that are the most persuading to imminent buyers.

  Travis Beauchesne


Create a Compelling Offer 

Make sure to offer something that nobody else is right now advertising. On the off chance that your offer is like your rivals or is not exceptionally intriguing, customers have no motivation to take in more. Obviously giving something to FREE is regularly an incredible approach to tempt potential clients. Perhaps it's a 3-day free trial or a free assessment or some likeness thereof. Be innovative, have a go at something new, and measure the reaction. 

These are the five secrets of getting internet marketing success by Travis Beauchesne such that you make a better aspect of showing your company career growth and at the same time giving tough competition to the market rivals.    

Wednesday, April 26, 2017

Facts to Empower Your SEO Strategy

Search Engine Optimization, or SEO as it is commonly referred to, is a well-known technique that helps website owners use various techniques to increase their organic search ranking. However, if you are new to the world of SEO, you may not know what expect when taking on these new and somewhat foreign tactics. Understanding more about the goal of SEO, how it works, how long it takes and other essential factors will give you peace of mind you are doing everything right and help you see the results that have actually taken place. Hiring Travis Beauchesne is a great way to get the answers and help you are looking for.

The Primary Goal of SEO

SEO helps to communicate with search engines what your business has to offer. The search engines have a unique language that they expect websites to speak, as well, so they know what is being offered. SEO also works to ensure that the most relevant properties of a website are understood, quality content is built and links are established to make the pages you have created appear more relevant. SEO will help you build an online presence making it much easier for your targeted audience to find you.

 Travis Beauchesne

Results are not Instant

When you take your time and use good SEO, it can have a powerful and long-lasting impact for your website rankings and traffic. The results achieved are usually done so with a number of tasks that take a bit of time to be implemented and then recognized by the various search engines. It is important to keep in mind that when you do SEO right there are no shortcuts or tricks that will make results happen faster. You have to base the results you see on factors such as the competition for the keywords you have targeted, the budget you have and search trends. In some cases, results can take several months to be recognized.

Choosing the Right Keywords

An essential part of SEO is the keywords you choose. You need to incorporate these words into your website so that it is more relevant and search engine friendly. The words will be used for directing searches to your site and it is essential that you find the phrases and terms that are most likely going to be searched for. If you are unsure of how to proceed with this, Hire Travis Beauchesne Utah. He can ensure the keywords you target are perfect for your business and will gain the most traction in results pages.

Source Url: http://www.business-opportunities.biz/2016/11/12/understanding-seo-facts-can-help-enhance-seo-strategy/

Wednesday, April 5, 2017

4 Ways To Conquer Online Marketing

Technology has certainly changed the way things are done. By looking at the proposed trends for this year, you can tell there is no other direction technology is going but up. Big corporate got the memo a few years ago, and we can see the scramble for the creme at the top, with virtually every company taking up online marketing. Strategies are being refined, and the work has begun.

Travis Beauchesne

Here Travis Beauchesne has shared some ways to get noticed and conquer online marketing:

Smart Optimization

Google, the largest and indeed most important search engine, uses a special algorithm to rank sites. It also uses a unique algorithm to rank searches when an item is entered. For your article, blog, or website to find its way to first page, you have to optimize in a smart way. Apply the keyword too many times, and you might just get penalized for it, or under utilize it, and you get lost in the millions of similar sites. The best way to go about optimization is by hiring an expert who knows their way around the topic, preferably one who has been around through the numerous changes of Google’s algorithm, such as Wisdekcorp.

Killer Content

Content is king, people. It not only needs to be well written but also relevant to your niche. The people visiting your site will not be looking for presentation alone; they will want to get the information they seek. Your current web surfer is a skimmer; they skim through the content to see whether what you have is beneficial to them and if it is not, they will pass. As Per Travis Beauchesne, They move on so fast to find content that meets their needs. The tricky thing about content is that it needs to not only be informative but also engaging enough to keep them reading beyond the first two lines.

Why? We are a busy people, with only so much time to spare before moving on to other ventures. If you cannot write content that catches the eye in the first few lines, then hire someone who can.

Presentation

Everyone loves aesthetically appealing presentation. You capture more attention through graphic presentation than you do with blocks of writing (no matter how informative). Videos, which made a bold entry last year – what with Facebook launching the “Live” feature – are certainly here to stay. You can use videos to attract a larger following, which will bring more awareness to your brand.

Data Insights

When you collect all their relevant data from the various digital sources, you could turn it into quite useful information that will enable you to move your brand a notch higher. You could, for example, note when it is the best time to post something on your online channel to maximize engagement with your online community.

Travis Beauchesne

Parting Shot

A user-friendly site will attract and retain users – whom you can convert to sales. If you reckon they could help, you could make use of affiliate sites to pull crowds. Affiliate marketers make marketing bliss by spreading the work to other online users that you would otherwise have not known about. Hire Travis Beauchesne who can do online marketing for your business.

Tuesday, February 7, 2017

Promote Your Offline Business With Online Marketing

Online marketing is literally important for businesses that maintain offline as well. Today, the Internet has add more relish a mainstream media, where people seek for various details related to business and distinctive things. Creating an online continuation for your offline business would certainly help you bring in more potential customers. Here Travis Beauchesne Utah shared some tips for offline businesses.

First, you should incorporate a blog for building online presence. Blogs are easy to create and they are ready to be drawn for free. Creating and updating the contents of blog can be done by anyone by generally told of decent Internet knowledge. You do not wish spend money for programmers and web designers for placement a new blog. Moreover, doing Search Engine Optimization for blogs is furthermore easy, when compared to websites. 

Travis Beauchesne Utah

Next, you should build a mark of leads, everywhere you can send marketing and promotional messages roughly your offline business. There are multiple auto-res ponder companies, which can help you organize leads for your business.

Thirdly, you should employ the free marketing platforms to promote your business. There are plenty of social media websites and social networking websites, which support you to enrollment your marketing messages for free. Additionally, there are many Web 2.0 websites, which allows you post articles and contents for free. 

Fourth, you should track the results for all your online marketing efforts. There are many automatic tools, which support you find how many people have read your messages or visited your blog pages, etc. By using these tools, you would be able to see the areas to improve.

Fifth, you should not discourage by simply following the above tips. You has a passion for to keep on exploring distinct ways to improve your promote your business through online. To avoid all the hassles, Hire Travis Beauchesne Utah who can do online marketing for your business.

Saturday, November 19, 2016

Why Should Every Business Have an Internet Marketing Plan?

Even if you don't conduct most of your business online, you need an internet marketing plan! People in your local markets need to be able to find you, connect with you, and buy your products and services; and people outside of your market area can help your business grow and be less dependent on traditional advertising and break through monopolies.

What is a Marketing Plan?


It might sound complicated, but it isn't really! Basically, it's just you planning out how you're going to market yourself, and then following through with it. As said earlier, it's super important to get one going, no matter what market you plan on selling to, and to build your online presence and brand recognition. The true aim of a marketing plan is to make people think of you FIRST when looking for something. The other thing to consider is to keep it simple. Start with small steps and expand later. Your Internet Marketing Plan is a "living" document that you will be changing constantly.

Why Should Every Business Have an Internet Marketing Plan?


How do I Make a Marketing Plan for my Business?


First, you need to identify what you're selling, how you're selling it, and who you're selling it to. This might seem like a no brainer, but figuring out what you're about can be a real pain! The best thing to do is sit there, think what you offer, and write it down. What do you offer your customers? Who are your customers, do you know them, what they're like?

Step one of your marketing plan will be to connect with your customers. This is a virtually free method, as all you need to do is create a blog. Blog about your business, offers and promotions for people who read regularly, and get to know your customers! Being able to get feedback from them is so important, and will really help you tailor your business to their needs.



If a straight up blog isn't for you, try creating a Facebook business page. The good thing about these are that people will "follow" you and "like" you, and you'll be able to get a handle on how many customers you do have, and free advertising among your customer's social networks.

After you've made the first step, you can branch out in more areas like advertising on sites and directories that will help you reach your customers. If anything, try the free advertising venues social media will offer you so you can get your feet wet without risking too much money on advertising that might not bring you anything.

If you are interested in reading more about Internet Marketing Strategies or need help with defining and implementing your Internet Marketing strategy please visit https://travisbeauchesne.wordpress.com/