Email Marketing Strategies to Boost Your Business

In today's tech-obsessed society, marketing is an ongoing theme, and its ideas originate every split-second. But the real trick to making something great often has little to do with the idea, and much more to do with the execution in order to get some pretty darn impressive result.

One of the strongest marketing channels in SEO is email marketing to execute ideas.

Let`s take a look!

Email marketing is one of the elite channels for business communication – as it enables marketers to simply trigger specific messages to potential consumers whenever they take a particular action.

According to the stats, over 144 billion emails sent each and every day. So how to separate signal from the noise?

To ensure, finding the key to a stand-out message is critical to your bottom line. Whether the bottom line is - cold, hard cash or community engagement or anything in between. What follows is three inbox - tested email marketing strategies from Travis Beauchesne that successfully made receivers to get their emails clicked.

Lead Nurturing Sequence

Every customer that comes to your business is usually the product of a significant investment, whether it’s social channels, conference booth, or word-of-mouth. Therefore, it`s requisite to integrate an automated email sequence to take care of your hard-won leads. Travis Beauchesne named this process - lead nurturing, and it works.

B2B marketers perceived a 20% increase in sales opportunities from nurtured leads compared to non-nurtured leads, according to DemandGen`s report.

To initiate the process, Travis Beauchesne recommend sending a series of emails consistently, incorporating attention-seeking content. Great content for free - establishes authority in your business alongside builds trust with your new leads. With that as your foundation, you can ask for the sale. Make sure to consider your purchase cycle when you’re thinking through the timing.

You can set up a sequence to get things rolling, and then integrate additions and tweaks after finding - what’s working and what’s not!

A Welcome Note, When Someone Joins Your Email List

According to MarketingSherpa, the average open rate for a welcome email is a staggering 50%, making them 86% more effective than newsletters.

Customers are least concerned about what you have to say when they join your email list. It’s your desire to aware them. Yet, a lot of businesses added new customers to their email list and do nothing else. For days or even weeks, they leave out an email to that list and loose subscriber’s initial interest.

With an automated welcome note, you can easily make a connection with new subscribers. It’s an utmost way to take people toward more resources and draw them into your brand’s story.

To convert customers in lead - Set up a tone of friendship. Plus, use illustrations and big calls to action, pointing key aspects of your mission. This recommendation from Travis Beauchesne helps customers in deeper understanding of your product and services.

Customer Onboarding Sequence

How to set your customer up for success? When they purchase your product or service.

The key is encouraging them to become a repeat customer. Send series of emails in a new customer’s inbox right after they’ve purchased. The first, immediately after the purchase, would be a simple thank you note. The second, a week later, might feature tips. The third, after another week, could be an invitation to share the product on social media. And the final email could include links to buy a similar product.

If you’re new to automation, try one of these email marketing strategies and let us know whether or not these email automation strategies have worked for your business.

Leave a comment and share your experience with Travis Beauchesne!

4 Ways Small Businesses Can Master Marketing

We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. However, many people are held back by the fear that they won’t be able to manage their business successfully. It takes a leap of faith to open a new business, and it takes business savvy to keep it open. Here Travis Beauchesne explores common challenges small business owners face and how to solve it.

One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there is a lot a small business owner can do to market a business easily and efficiently.

1. Define Your Unique Value Proposition (UVP)

The first step in marketing a business effectively is understanding your capabilities and the white space your business is filling in your industry.

Inevitably, you will face competition, so take the time to outline what sets you apart from your competitors. Become as informed as possible on your industry. Sign up for industry newsletters; read relevant trade publications, and consider participating in industry events. This will allow you to identify trends, and stay up-to-date with important news. It will also help you identify your competitors. Take a close look at what they are doing and how they present themselves to potential customers.

Then determine who your target customers are and what they want. This is important - one of the biggest small business marketing pitfalls is to assume you know your customer without doing research. Clearly, identifying the service you are providing and the problem you are solving for your target customers. This will help you define your UVP - the unique benefit you are providing to your customers.

You’re not trying to sell to everyone, which is a good thing. Your goal is to clearly define who you are targeting, why they want your product and how best to reach them. Once you know that, your job is to consistently execute your marketing plan.

2. Maximize Your Online Presence

Armed with a clear understanding of your business and its industry, it’s time to market it to potential customers. While there are many marketing channels to consider, typically the most efficient and cost-effective are online.

Take time to audit your online presence. An easy place to start is your website. Make sure the website design is consistent with your brand and that the site is easy for customers to navigate, and find the information they’re looking for. If it’s appropriate for your business, make it easy for customers to sign up for a mailing list. This will enable you to build a database of customers, who give you permission to reach out to them regularly with product updates, interesting news or coupons.

In addition to listing your products or services, consider adding a blog to your website to provide tips and product or service updates to customers. Beyond your own website, be sure to build your presence on and spend time managing review sites, like Yelp and Angie’s List. This help validates your business and can boost sales. You can even share good customer reviews on your website.

As Per Travis Beauchesne, Whether you’re communicating via your website, a blog, an email, a third party review site or social media, be sure to keep a consistent voice. Every customer touchpoint is an opportunity to build your brand.

3. Start a Conversation

Social media channels are a low-cost way to get the word out about your business and build relationships with your target audience. Choose a channel, which your customers are already on. Facebook, Instagram, and LinkedIn serve very different purposes, so be smart in your choices, and think about the kind of content you like to post. Using platforms specific to your business makes it easy for customers to find and interact with your business online.

When it comes to posting on social media, consistency is key. Create a schedule to ensure you are posting regularly so your audience knows to expect content. For example, plan for three posts a week, which you can draft in advance.

In order to keep content dynamic, take a three-prong approach:

• Talk about yourself and your business
• Talk about your customers
• And talk about your industry

Share updates about what’s happening at your business, such as a new shipment you’ve received or a peek behind the scenes. Be sure to thank your customers, and engage them through questions. Finally, share interesting news articles, and invite your social media followers to share their thoughts. In all social media posts, make sure you’re authentic and realistic so your audience can connect with you.

4. Consider Paid Content

The paid aspects of social media can also be a great way to boost your business’ profile, and get in front of new customers. For instance, you can target the exact type of customer you are looking to attract with advertising through Facebook and LinkedIn campaigns, based on the information individuals have shared on their profiles.

According to Travis Beauchesne, If you have the ability to incorporate this tailored approach to your budget and cash flow, it is an option worth exploring to supplement your free social media efforts. Sometimes a small campaign can make a big difference.

Regardless of size, every business owner can use the tools available to market their business successfully. Small business owners can be their own CMO, even without a marketing background, by developing a keen awareness of their industry landscape, building out their social media presence and developing their brand identity.

Source URL: https://www.entrepreneur.com/article/282174

How to Protect Your Online Business

You’ve got enough to do with running your online business without having to deal with cyber attacks. However, internet threats seem to pop up with greater frequency all the time. How can you protect your online business? What’s more, the tips Travis Beauchesne share here are easy to implement.

Keeping your website safe is probably be one of your main concerns or it should be. A website that has little security offers crooks an easy way into your business’s infrastructure.  From there, they can wreak all kinds of havoc, from malicious leaks to abuses of personal information. In a word, your customers and clients but especially your business can suffer great harm.

It doesn’t have to go that way, however. There are some simple things that you can do to ensure that your business is significantly better protected. If you know you need to be more cautious with regard to the online medium and you want to take steps to prevent hackers from getting an easy score, keep reading for some tips you can implement today.

Keep Your Platform Updated

Keep your platform updated, because software developers try to stay one step ahead of the threats. That’s why they send out updates frequently. On the other side of the equation, hackers are coming up with their nefarious new methods all the time, too. So if you don’t update, their newest and most efficient hacking techniques may well find a way to exploit your website’s weaknesses.

Choose a Different Hosting Service for Each of Your Websites

According to Travis Beauchesne, a lot of people seem to think it’s okay to use the same hosting plan for all of their websites. However, this approach is unwise.

The reason it’s not a good idea if that one server becomes compromised, all your websites could go down. It’s better to choose a different hosting service for each of your websites.

Create Strong Passwords

A password like “1234” or “password,” especially if it’s a critical company database, is cyber suicide. Most likely, it’s just a matter of time before you get hacked if this is your practice. It can be easy to create strong passwords that are hard to crack and impossible to guess. Strong passwords will ensure that you’re not leaving your website open to attack by strangers who want to mess around with your company’s vital information.

Be Savvy About Where You Keep Your Backup Storage

Backups are essential. Backups ensure that if something happens to your website you won’t lose everything. It’s important to keep your backups and your website on different servers, however. Keeping them on the same server is the virtual equivalent of leaving the key to your home’s front door in plain sight on your front porch. That’s practically an open invitation to burglars or hackers to step right on in.

As Per Travis Beauchesne, Follow these few simple tips to keep your online business safe and out of the hands of evil-minded hackers.

Source URL: http://www.business-opportunities.biz/2017/06/08/protect-online-business/

Promote Your Business With a Blog

Starting a blog to promote your business doesn’t have to be complex and costly. As a matter of fact, lots of people start their own blogs every day. The cost is minimal, and the entire process should only take you an hour or less.

Travis Beauchesne here talks about setting up a blog on WordPress, which is the most popular blogging platform. If you want, though, you can shop around for others.If you’ve never started a blog before, you might be feeling overwhelmed at first. But if you’re in a hurry, here’s the shortened version:

Step 1 – Choose a Domain Name and a Web Host

Before you start blogging, you’ll need a couple of things first:

A Domain Name - Make a list of domain names that are unique and accurately describe what your business is about.Make the names on your list as descriptive as you can, while still keeping them short and sweet. You want your readers to easily recognize what your blog—and your business—are all about. Some bloggers use their own name as their blog name. That way, they prevent other people from registering their given name. You can try to do the same with your business, and register the name of your business before anyone else does. This will be easier to do if your business has a one-of-a-kind name.We’ll talk a little more about domain names a little further on.

A Web Host - Your web host will store your blog’s files and deliver them to your readers when they type your domain name.When it comes to web hosting, you’ve got lots of choices. The top 5, according to PC Magazine, are HostGator, 1&1, InMotion, DreamHost, and GoDaddy.But if you’re operating on a shoestring budget, you might want to look at free web hosting. You’ve got your choices there, too. Take a look at Wix, 000webhost, x10Hosting, Weebly, and AwardSpace. Look for a web host that offers free, simple-to-install blogging tools and around-the-clock customer service. The best ones even offer a money-back guarantee.

Step 2 – Set Up Your Blog

As Per Travis Beauchesne, Start by typing the first name on your list into the search box on your web host site. Don’t lose heart if you find that someone else is already using that name. Your web host will offer similar names for you to choose from. Try to find one that is similar to the one you had your heart set on, but if you can’t, move on down your list, and try the next one. Use your imagination. Get those creative juices flowing and find a domain name that’s right for your business.

Remember that if things go well, you’re going to have to live with this domain name for a long, long time. Next, you’ll need to choose a domain extension, such as .com, .net or .org. After you’ve chosen your domain name and extension, you will be directed to a registration page and asked to give your billing details. Here is where you’ll choose from among the various hosting packages and options.

Once you’ve set up your account, you can log in by going to the web host homepage and clicking the login tab. The next thing you should see is a control panel for installing WordPress. Click on the “install” option and get started.

Step 3 – Time to Blog

Now, you’re really on your way. It’s time to start blogging. In the editor section, you will write your thoughts and ideas. A menu gives you choices about whether and when to publish what you’ve written. If you want to add pictures to your blog post, click “add media” and browse to upload images from your computer.

Step 4 – Pick a Theme

You’ll want to pick a theme for your blog, but WordPress makes it easy. 

Step 5 – Promote Your Blog

According to Travis Beauchesne, Tell people all about your blog via email, online forums, social networks, links to other blogs, and guest posting on other people’s blogs. The most important thing you can do to promote your blog, though, is to post amazing content frequently.

Source URL : http://www.business-opportunities.biz/2017/03/18/start-blog/

10 Things You Should do to Market Your Business Online

Online advertising is slowly taking over more traditional forms of marketing. In the event you currently have little or no online presence, you will want to jump on the online train so you do not get left behind. Here Travis Beauchesne has shared some easy steps you can take to boost your exposure and ultimately draw in more customers.

Figure Out Your Goals

Establishing a marketing plan can be difficult to do without knowing what it is you want to achieve. Your goals could be to increase sales, develop a larger customer database or enhance your social media following and all of those are great goals. However, the more specific you can be with each of them the better off your plan will be.

Build Your Brand

Effective marketing is reliant on knowing what sets your business apart from the competition. Every message you send out through your website, email announcements and social media channels need to be on-brand. Highlight the aspects of your business that are unique.  

Utilize Social Media

At the very least you will want to have a Facebook or Twitter account. Use these accounts every day if possible and be sure to your followers and customers. If you do not have time to do it yourself, hire someone to do it for you. 

Develop an Email Campaign

Directly emailing people is a great way to stay in your customers’ minds. When people visit your storefront, encourage them to sign up for your mailing list, so they stay in the loop.

Implement SEO Practices

As Per Travis Beauchesne, Search engine optimization is the practice of using valuable keywords in your company’s online content so that it appears higher up in search engine rankings. Any business with a website can use Google Analytics to determine what local keywords to include. Proper SEO also entails using keywords in URL links and adding Meta descriptions and title tags on web pages.

Create Shareable Content

It is not enough for a business to simply create web pages. You want to be certain the content you are publishing is something people will want to share while still being relevant to your business. Your audience will be more likely to engage in the content and share it on their social media pages.

Use Special Techniques for Promotions

If your business is offering a temporary promotion, then you need to get the word out fast. Pay per click campaigns is useful in this endeavor because they can be fully customized to meet your needs. You can use geo-targeting so that only potential customers in your city see the ads. With these campaigns, it is more beneficial to focus on enticing visuals rather than a lot of text. 

Establish Text Campaigns

This is similar to an email campaign in that you have customers give you their mobile phone numbers when they sing up for your newsletter or other name capture element to your website. This way, when you have a special promotion, you can text individuals so they get a notification immediately. 

Make Your Website Mobile Friendly

More people are researching businesses on smartphones than traditional computers. Therefore, it is prudent to ensure your website can be easily viewed, and items ordered, on mobile devices. If it is impossible for someone to look up information about your business on a phone, then he or she will go elsewhere.

Promote Any News

Customers like feeling as if they are part of the family. If something big happens around your business, feel free to talk about it on social media. This can include hiring a new person or talking about any new inventory that came in.

You can get started on any of these tips today with an eye toward the future. Social media and SEO are not going away so start building your online presence with Travis Beauchesne right now. 

Source URL: http://www.business-opportunities.biz/2017/02/17/10-things-today-market-business-effectively-online/

Top 10 Facebook Marketing Tips

As an Internet Marketing Expert, Travis Beauchesne has shared 10 free Facebook marketing tips and how to use them in your business.

Use Canva to Create an Eye-Catching Cover Photo

You don’t have to hire a professional designer to create a stunning and engaging cover photo. There are many great FREE tools like Canva can use to create or edit your images.

Be Mindful of Moving Your Fans to Your Email List

While Facebook is an extremely useful and powerful marketing tool, remember that you will never truly own your audience. It’s important to make sure you’re always moving your fans to your email list.

Ask Questions to Boost Engagement

Some business owners are still using Facebook as a way to broadcast a one-way message to their fans. However, Facebook works best when you use it for two-way conversations. One of the best ways to do this is to use questions in your posts. 

Consult Facebook Insights to Find Out Which Types of Posts Resonate With Your Audience

According to Travis Beauchesne, You don’t need to guess at which types of posts are getting the most engagement with your audience! Regularly consult your Insights to see which post types and topics are resonating with your audience.

Post Image Quotes

Simply overlay a funny, motivational or inspiration quote on an eye-catching background, and then share it on your page. 

Use Buzzsumo to Find New Content Ideas

Use a free tool like Buzzsumo to find the most popular content for a given subject. Plug in a relevant topic and Buzzsumo will give you a list of the most popular content on that topic, based on the number of social shares.

Offer Exclusive Deals and Promotions

Overlay graphics with promotional content or coupon codes, and share it on your Facebook page. You can also create a Facebook offer from your page for free. This is a great way to move your fans into your online marketing funnel!

Try Posting Link Updates

Buffer wanted to know which types of posts worked best on Facebook, so they tested out a variety of strategies. After a week of sharing only link updates, their median reach increased by about 70% and clicks increased by almost 10%.

Integrate Your Website with Your Facebook Page

When you’re working with a small budget, it’s critical that you find ways to leverage your existing audience to grow your Facebook page. If you have a Word Press site, use plugin like Facebook Comments to add a Facebook comment box to your blog.

Be Committed and Consistent

The final tip by Travis Beauchesne for marketing your business for free on Facebook is to be consistent. This is the way to build relationships with your audience that are built on trust.

4 Ways To Conquer Online Marketing

Technology has certainly changed the way things are done. By looking at the proposed trends for this year, you can tell there is no other direction technology is going but up. Big corporate got the memo a few years ago, and we can see the scramble for the creme at the top, with virtually every company taking up online marketing. Strategies are being refined, and the work has begun.

Here Travis Beauchesne has shared some ways to get noticed and conquer online marketing:

Smart Optimization

Google, the largest and indeed most important search engine, uses a special algorithm to rank sites. It also uses a unique algorithm to rank searches when an item is entered. For your article, blog, or website to find its way to first page, you have to optimize in a smart way. Apply the keyword too many times, and you might just get penalized for it, or under utilize it, and you get lost in the millions of similar sites. The best way to go about optimization is by hiring an expert who knows their way around the topic, preferably one who has been around through the numerous changes of Google’s algorithm, such as Wisdekcorp.

Killer Content

Content is king, people. It not only needs to be well written but also relevant to your niche. The people visiting your site will not be looking for presentation alone; they will want to get the information they seek. Your current web surfer is a skimmer; they skim through the content to see whether what you have is beneficial to them and if it is not, they will pass. As Per Travis Beauchesne, They move on so fast to find content that meets their needs. The tricky thing about content is that it needs to not only be informative but also engaging enough to keep them reading beyond the first two lines.

Why? We are a busy people, with only so much time to spare before moving on to other ventures. If you cannot write content that catches the eye in the first few lines, then hire someone who can.

Presentation

Everyone loves aesthetically appealing presentation. You capture more attention through graphic presentation than you do with blocks of writing (no matter how informative). Videos, which made a bold entry last year – what with Facebook launching the “Live” feature – are certainly here to stay. You can use videos to attract a larger following, which will bring more awareness to your brand.

Data Insights

When you collect all their relevant data from the various digital sources, you could turn it into quite useful information that will enable you to move your brand a notch higher. You could, for example, note when it is the best time to post something on your online channel to maximize engagement with your online community.

Parting Shot

A user-friendly site will attract and retain users – whom you can convert to sales. If you reckon they could help, you could make use of affiliate sites to pull crowds. Affiliate marketers make marketing bliss by spreading the work to other online users that you would otherwise have not known about. Hire Travis Beauchesne who can do online marketing for your business.

Source URL: http://www.business-opportunities.biz/2017/01/08/4-ways-conquer-online-marketing/

Promote Your Offline Business With Online Marketing

Online marketing is literally important for businesses that maintain offline as well. Today, the Internet has add more relish a mainstream media, where people seek for various details related to business and distinctive things. Creating an online continuation for your offline business would certainly help you bring in more potential customers. Here Travis Beauchesne Utah shared some tips for offline businesses.

First, you should incorporate a blog for building online presence. Blogs are easy to create and they are ready to be drawn for free. Creating and updating the contents of blog can be done by anyone by generally told of decent Internet knowledge. You do not wish spend money for programmers and web designers for placement a new blog. Moreover, doing Search Engine Optimization for blogs is furthermore easy, when compared to websites. 

Next, you should build a mark of leads, everywhere you can send marketing and promotional messages roughly your offline business. There are multiple auto-res ponder companies, which can help you organize leads for your business.

Thirdly, you should employ the free marketing platforms to promote your business. There are plenty of social media websites and social networking websites, which support you to enrollment your marketing messages for free. Additionally, there are many Web 2.0 websites, which allows you post articles and contents for free. 

Fourth, you should track the results for all your online marketing efforts. There are many automatic tools, which support you find how many people have read your messages or visited your blog pages, etc. By using these tools, you would be able to see the areas to improve.

Fifth, you should not discourage by simply following the above tips. You has a passion for to keep on exploring distinct ways to improve your promote your business through online. To avoid all the hassles, Hire Travis Beauchesne Utah who can do online marketing for your business.

Top 4 Benefits of Website Marketing

So do you have an website? Are you know about the significance of marketing your website? Whether it is about building relations with the customers or about the low-cost marketing that has global exposure, you need to hire a website marketing company. Here 6 important benefits of website marketing.

You Are Open All the Time

With the help of this marketing you can make your business online round the clock. You do not need to worry about the holidays, about the odd hours and about the rough weather. If you have hired a professional company that can make your website visible high on the Search Engines then you can expect to have sales 24X7. People can place orders from the convenience of their homes.

Global Reach:

With the help of website marketing you can overcome the hassles of distance. You can sell goods in any part of the country which is not possible when you open a local outlet. You can widen your target market and sell internationally also. Hence global exposure is another major advantage of website marketing.

Cost-effective:

Just think of promoting your products with TV or Radio commercial or even through print media and then compare it with a promotional website. Website marketing costs only a fraction of other advertising modes. Moreover, with the rapid rise of internet users, this promotion is effective as well.

Building Social Relations With Prospects:

With the help of feedbacks and the promotion of campaigns on Social Media Platforms, you can build a long-term social relationship with your customers world-wide. You can also personalise offers to the customers by making their profiles out of their preferences and purchasing history. You can make the targeted offers by examining the preferences of your customers and increase the volume of sales.

There is a lot more that an expert website marketing company can do. Whenever, the business comes up with offers personalised newsletters can be thrown. This will help you maintain a lasting relationship with your e4xisting customers. You can also invite them to give product reviews. These days, e-commerce is one of the most thriving businesses. E-commerce website development is a challenging process. Building a highly-optimized and easy to navigate e-shop with all other designing requisites is not an easy task. There are plenty of e-commerce website and those who are running successfully, make sure to take the help of a professional, expert and reputed website marketing firm. https://www.behance.net/TravisBeauchesne